About Us

For as long as I can remember, I've struggled with gut issues. They've been a defining part of my life, yet I had no idea what was causing them—honestly, I still don't fully know. I saw countless doctors and tried numerous protocols, but nothing seemed to work. I distinctly remember waking up in the middle of the night with either pain or nausea, vowing to myself that I would cut out junk food the next day (I suspected it might be part of the problem), but I couldn't resist. I tried all the mainstream advice and "healthier" snack options from the store, but nothing helped.

It wasn't until I stumbled upon the concept of an intuitive lifestyle that things started to change. I began eating the way humans have for centuries, and even tried to live in a more natural way. During this time, I realized that "dieting" doesn't have to be complicated—real food actually tastes good. It was a revelation. I stopped obsessing over macros, "clean" labels, and the latest trends, and simply started eating real, whole foods.

I'll be honest: changing your diet may not completely fix everything, but it definitely plays a significant role.

So how did we get here? I graduated with a computer science degree, while my friend earned a finance degree. Despite our different backgrounds, we both shared a common desire: to start a business that was truly fulfilling. As we explored the marketplace, we realized something important—many of the so-called "better for you" options at the store didn’t always live up to the promise. Not only were they often disappointing in terms of quality, but they also compromised on taste. But does it really have to be that way? Why can’t we have both? Healthy, better-for-you choices that still taste amazing. And that’s when the idea was born.